{"id":1844,"date":"2026-06-15T20:44:57","date_gmt":"2026-06-15T20:44:57","guid":{"rendered":"https:\/\/drms.org\/?page_id=1844"},"modified":"2026-10-07T17:59:12","modified_gmt":"2026-10-07T21:59:12","slug":"keeporbeef","status":"publish","type":"page","link":"https:\/\/drms.org\/index.php\/products-and-services\/herd-hq\/keeporbeef\/","title":{"rendered":"KeepOrBeef"},"content":{"rendered":"\n\n\n\n\n<h2 class=\"wp-block-heading\">What is KeepOrBeef?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">KeepOrBeef helps producers make more informed breeding and culling decisions by combining herd performance, reproductive status, genetics, and economic inputs into a single decision-support tool. Using the herd&#8217;s own data, KeepOrBeef calculates future financial return (&#8220;Keep Value&#8221;) and herd ranking (&#8220;Keep Percentile&#8221;) for each cow and heifer, helping identify the animals with the greatest long-term value. The tool also evaluates breeding strategies and estimates the expected financial return from using sexed dairy, conventional dairy, or beef semen. By connecting replacement planning, breeding decisions, and economics, KeepOrBeef helps producers optimize herd inventory and improve long-term profitability.<\/p>\n\n\n<div class=\"layout-default has-three-fact wp-block-ncst-fact-list\">\n  <div class=\"ncst-fact-list__container\">\n      \n<div class=\"ncst-fact has-custombg-one-text-color wp-block-ncst-inner-fact\">\n      <span class=\"ncst-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M23.5364 3.41486H8.26831V5.07329H23.5364V3.41486Z\" fill=\"currentColor\" \/><path d=\"M4.51208 2.63438L5.5363 1.65845H1.58521L2.60942 2.63438H4.51208Z\" fill=\"currentColor\" \/><path d=\"M6.46353 3.5611L5.48759 4.53656V6.43922H3.5854H3.53665H1.68274V4.58531L0.707275 3.60985V7.41469H6.46353V3.5611Z\" fill=\"currentColor\" \/><path d=\"M8.61003 0.682969L7.87784 0L3.53675 4.34156L1.19534 1.95141L0.463623 2.63438L3.53675 5.75625L8.61003 0.682969Z\" fill=\"currentColor\" \/><path 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<\/span>\n              <h2 class=\"fact__heading\">Identify Animals to Keep or Cull<\/h2>\n            <p class=\"fact__support\">\n              Use <strong>Keep Value<\/strong> and <strong>Keep Percentile<\/strong> rankings to identify the most and least valuable animals in the herd\n          <\/p>\n      <\/div>\n\n\n<div class=\"ncst-fact has-custombg-one-text-color wp-block-ncst-inner-fact\">\n      <span class=\"ncst-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path 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d=\"M279.45,256.32h0c-9.36-11.06-18.77-22.11-27.75-33.17l27.79,33.13s-.03.03-.04.04Z\" \/><path d=\"M375.25,2.12c0,9.09-.24,17.94-.72,26.64-.75,13.64-2.11,26.87-4.17,39.93h0c-1.43,9.25-3.22,18.41-5.39,27.58-.38,1.64-.78,3.3-1.18,4.94-.56,2.25-1.14,4.51-1.75,6.77-.12.45-.24.89-.37,1.34-.32,1.19-.66,2.39-.99,3.6-2.16,7.69-4.59,15.43-7.3,23.28h0c-2.87,8.34-6.07,16.79-9.58,25.43-.04.09-.08.19-.12.28-5.47,13.37-13.08,26.67-21.99,39.95-9.12,13.57-19.62,27.09-30.69,40.59l-28.63-34.63c-5.7-6.89-20.5-26-30.3-45.9h60.61c2.8-5.35,5.34-10.69,7.52-16.06,1.31-3.24,2.57-6.45,3.75-9.64h0s-82.92,0-82.92,0c-4.37-11.78-8.44-25.06-11.81-39.92h106.74c2.14-9.23,3.82-18.4,5.13-27.57h0s-116.96,0-116.96,0c-1.81-12.42-3.08-25.73-3.69-39.93h124.24c.37-8.77.54-17.62.54-26.64h50.03Z\" \/><path d=\"M180.82,68.69h-.04c-1.82-12.41-3.14-25.71-3.75-39.93h.2c.59,13.46,1.7,26.7,3.6,39.93Z\" \/><path d=\"M197.94,136.19h-.13c-4.4-11.76-8.49-25.05-11.9-39.92h.03c3.02,13.1,6.95,26.34,12,39.92Z\" \/><path 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d=\"M157.48,343.98c1.34-2.5,2.74-5,4.21-7.49-1.47,2.5-2.86,4.99-4.21,7.49Z\" \/><path d=\"M166.24,329c-1.57,2.5-3.08,4.98-4.55,7.48,1.46-2.5,2.97-4.99,4.55-7.48Z\" \/><path d=\"M293.48,346.49h-.41c-8.2-13.18-17.89-26.32-28.33-39.45,0,0-.03-.05-.11-.15-.03-.04-.07-.08-.09-.12-.04-.05-.08-.1-.12-.15.92.91,14.26,14.31,29.06,39.87Z\" \/><path d=\"M309.13,377.4c1.62,3.98,3.15,7.97,4.61,11.96-2.02-5.35-4.12-10.46-6.25-15.3h.25c.49,1.12.95,2.23,1.4,3.34Z\" \/><path d=\"M321.87,414h-.12c-2.17-7.68-4.61-15.27-7.35-22.83,2.67,7.17,5.18,14.77,7.46,22.83Z\" \/><path d=\"M328.07,439.71c1.26,6.37,2.38,12.94,3.3,19.74-.95-6.65-2.06-13.23-3.37-19.74h.08Z\" \/><path d=\"M333.68,479.64h-.14c-.45-5.85-1.04-11.55-1.76-17.12.79,5.64,1.41,11.36,1.91,17.12Z\" \/><path d=\"M238.91,206.98c-.23-.22-1.93-1.92-4.62-5.13-5.55-6.64-15.39-19.8-25.37-39.95-3.75-7.57-7.53-16.13-11.11-25.71-4.4-11.76-8.49-25.05-11.9-39.92-1.97-8.66-3.72-17.84-5.13-27.58-1.82-12.41-3.14-25.71-3.75-39.93-.37-8.56-.5-17.43-.34-26.64,0,9.01.15,17.88.54,26.64.59,13.46,1.7,26.7,3.6,39.93,1.31,9.17,2.99,18.34,5.11,27.58,3.02,13.1,6.95,26.34,12,39.92,1.2,3.19,2.45,6.41,3.77,9.65,2.19,5.36,4.71,10.71,7.54,16.06,7.04,13.35,15.9,26.65,25.8,39.95,1.27,1.7,2.56,3.42,3.86,5.13Z\" \/><path d=\"M299.51,357.46c-2.02-3.66-4.18-7.32-6.44-10.97-8.2-13.18-17.89-26.32-28.33-39.45,0,0-.03-.05-.11-.15-.03-.04-.07-.08-.09-.12-.04-.05-.08-.1-.12-.15.92.91,14.26,14.31,29.06,39.87,1.99,3.43,4.01,7.08,6.03,10.97Z\" \/><path d=\"M331.37,459.46c-.95-6.65-2.06-13.23-3.37-19.74-1.76-8.67-3.83-17.23-6.25-25.72-2.17-7.68-4.61-15.27-7.35-22.83,2.67,7.17,5.18,14.77,7.46,22.83,2.33,8.12,4.42,16.69,6.2,25.72,1.26,6.37,2.38,12.94,3.3,19.74Z\" \/><\/svg>\n\n    <\/span>\n              <h2 class=\"fact__heading\">Select the Best Semen Strategy<\/h2>\n            <p class=\"fact__support\">\n              Compare recommendations for <strong>sexed dairy, conventional dairy, and beef semen<\/strong> based on projected financial return\n          <\/p>\n      <\/div>\n\n\n<div class=\"ncst-fact has-custombg-one-text-color wp-block-ncst-inner-fact\">\n      <span class=\"ncst-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3.49688 14.7544L4.88625 14.6606L2.15625 10.5867L0 14.9461L1.485 14.8523C2.00852 16.7508 3.03842 18.4712 4.46448 19.8294C5.89053 21.1876 7.65905 22.1324 9.58078 22.5628L10.012 20.6466C8.5027 20.3267 7.10489 19.6131 5.9606 18.5783C4.8163 17.5434 3.96628 16.2241 3.49688 14.7544Z\" fill=\"currentColor\" \/><path d=\"M14.7543 20.5031L14.6606 19.1138L10.5867 21.8438L14.946 24L14.8523 22.515C16.7537 21.9815 18.4748 20.9424 19.8326 19.5084C21.1903 18.0744 22.1338 16.2991 22.5628 14.3714L20.6465 13.9402C20.3275 15.4553 19.6149 16.8597 18.5805 18.0118C17.5461 19.164 16.2264 20.0232 14.7543 20.5031Z\" fill=\"currentColor\" \/><path d=\"M20.5032 9.24563L19.1138 9.33938L21.8438 13.4133L24 9.05391L22.515 9.14766C21.9833 7.24034 20.9457 5.51231 19.5121 4.14653C18.0785 2.78076 16.3023 1.82808 14.3714 1.38937L13.9402 3.30562C15.4549 3.64244 16.8562 4.36699 18.0067 5.40827C19.1572 6.44956 20.0174 7.77186 20.5032 9.24563Z\" fill=\"currentColor\" \/><path d=\"M9.24565 3.49688L9.3394 4.88625L13.4133 2.15625L9.05394 0L9.10081 1.485C7.20994 2.02349 5.49765 3.05823 4.14164 4.48182C2.78564 5.90541 1.83535 7.66597 1.3894 9.58078L3.30565 10.012C3.64365 8.50326 4.36933 7.10874 5.41103 5.96616C6.45274 4.82359 7.77445 3.97248 9.24565 3.49688Z\" fill=\"currentColor\" \/><path d=\"M11.4015 18.7303H12.5031V17.4844C14.3715 17.4375 15.617 16.335 15.617 14.3709C15.6707 14.0288 15.6469 13.6791 15.5474 13.3474C15.4478 13.0157 15.2751 12.7106 15.0418 12.4547C14.5076 11.9539 13.869 11.5777 13.172 11.3531L12.549 11.1136V8.00016C13.3637 8.23969 13.6988 8.95828 13.7467 10.2502H15.4234V6.8025H13.7963V7.66453C13.486 7.21829 13.0279 6.89605 12.5031 6.75469V5.3175H11.4015V6.60938C9.48525 6.60938 8.2876 7.80703 8.2876 9.67547C8.2876 11.3517 9.34135 11.9747 10.7307 12.5016L11.4015 12.7889V16.0945C10.3473 15.855 10.0121 14.753 10.0121 13.6514H8.2876V17.2922H9.91603V16.2877C10.0606 16.5745 10.2703 16.8236 10.5282 17.0151C10.7861 17.2065 11.0851 17.3352 11.4015 17.3906V18.7303ZM12.5509 13.1719C12.8767 13.256 13.1639 13.4493 13.3644 13.7195C13.565 13.9898 13.6668 14.3206 13.6529 14.6569C13.6509 14.9783 13.5413 15.2898 13.3415 15.5416C13.1418 15.7935 12.8634 15.9711 12.5509 16.0463V13.1719ZM10.3009 9.29156C10.3017 9.10355 10.3403 8.91761 10.4144 8.74481C10.4884 8.572 10.5965 8.41585 10.7321 8.28562C10.9292 8.12714 11.1579 8.0127 11.4029 7.95V10.6613C10.7996 10.4227 10.2995 10.0402 10.2995 9.29344L10.3009 9.29156Z\" fill=\"currentColor\" \/><\/svg>\n\n    <\/span>\n              <h2 class=\"fact__heading\">Project Financial Impact<\/h2>\n            <p class=\"fact__support\">\n              Project future inventory needs and revenue potential using herd-specific performance and economic inputs\n          <\/p>\n      <\/div>\n\n\n  <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Learn More About KeepOrBeef<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">See how KeepOrBeef supports breeding, culling, and profitability decisions<\/p>\n\n\n<div class=\"is-text wp-block-ncst-buttons\">\n    \n<div class=\"wp-block-ncst-button\">\n      <a\n        class=\"ncst-block__button-link btn\"\n        href=\"https:\/\/drms.org\/wp-content\/uploads\/2026\/06\/KeepOrBeefFlyer.pdf\"\n        data-ncst-lightbox=\"false\"\n         target=\"_blank\"          rel=\"noreferrer noopener\"       >\n                  <span class=\"text\">See the Flyer [PDF]<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n              <\/a>\n    <\/div>\n  \n\n  <\/div>\n\n\n<div class=\"has-custombg-one-background-color wp-block-ncst-button-spotlight\">\n    <div class=\"button-spotlight__container\">\n          <div class=\"button-spotlight__icon-container ncst-icon\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M22.5202 16.6462H19.0669V16.9753H22.5202V16.6462Z\" fill=\"currentColor\" \/><path d=\"M22.5202 17.5481H19.0669V17.8772H22.5202V17.5481Z\" fill=\"currentColor\" \/><path d=\"M21.7378 18.4102H19.0669V18.7392H21.7378V18.4102Z\" fill=\"currentColor\" \/><path d=\"M22.5202 15.7444H19.0669V16.0734H22.5202V15.7444Z\" fill=\"currentColor\" \/><path d=\"M22.5202 14.8772H19.0669V15.2063H22.5202V14.8772Z\" fill=\"currentColor\" \/><path d=\"M22.5197 12.6197H21V14.1394H22.5197V12.6197Z\" fill=\"currentColor\" \/><path d=\"M20.5468 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11.1207C21.4356 11.1394 21.4103 11.15 21.3839 11.1501H20.2969C20.2707 11.1513 20.245 11.1421 20.2255 11.1246C20.2059 11.1071 20.194 11.0826 20.1924 11.0564V11.0512C20.1922 11.0374 20.1948 11.0237 20.2 11.0109C20.2052 10.9981 20.2129 10.9865 20.2226 10.9767C20.2324 10.9669 20.2439 10.9591 20.2567 10.9538C20.2694 10.9485 20.2831 10.9458 20.2969 10.9458ZM20.8763 21.57C20.8627 21.5707 20.8491 21.5707 20.8355 21.57L20.8603 21.555C20.8135 21.5055 20.7879 21.4396 20.7891 21.3714C20.7902 21.3033 20.818 21.2383 20.8665 21.1904C20.915 21.1425 20.9804 21.1155 21.0485 21.1152C21.1167 21.1149 21.1823 21.1414 21.2312 21.1888C21.2801 21.2363 21.3084 21.3011 21.3102 21.3692C21.3119 21.4373 21.2869 21.5034 21.2405 21.5533C21.1941 21.6033 21.1299 21.633 21.0619 21.6362C20.9938 21.6394 20.9271 21.6158 20.8763 21.5704V21.57ZM18.3038 20.3086V11.5936H23.3438L23.3536 20.3086H18.3038Z\" fill=\"currentColor\" \/><path d=\"M18.9587 4.54498H8.96069V5.01655H18.9587V4.54498Z\" fill=\"currentColor\" \/><path 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KeepOrBeef<\/h2>\n              <p class=\"button-spotlight__support\">Log in to access your HerdHQ tools and herd information<\/p>\n            \n<div class=\"is-style-secondary wp-block-ncst-button\">\n      <a\n        class=\"ncst-block__button-link btn\"\n        href=\"https:\/\/apps.drms.org\/KeepOrBeef\"\n        data-ncst-lightbox=\"false\"\n         target=\"_blank\"          rel=\"noreferrer noopener\"       >\n                  <span class=\"text\">Log In<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n              <\/a>\n    <\/div>\n  \n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"layout-one-column is-text wp-block-ncst-link-list\">\n          <h2 class=\"link-list-section__heading\">\n        explore more\n      <\/h2>\n        <ul class=\"link-list__container\">\n      \n<li class=\"ncst-component__bold-link-container wp-block-ncst-bold-link\">\n      <a \n      href=\"https:\/\/drms.org\/index.php\/products-and-services\/herd-hq\/\"\n      class=\"ncst-component__bold-link text-link\"\n                >\n    <span class=\"text\">Back to HerdHQ Overview <\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n    <\/a>\n      <\/li>\n  \n\n    <\/ul>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is KeepOrBeef? KeepOrBeef helps producers make more informed breeding and culling decisions by combining herd performance, reproductive status, genetics, and economic inputs into a single decision-support tool. Using the herd&#8217;s own data, KeepOrBeef calculates future financial return (&#8220;Keep Value&#8221;) and herd ranking (&#8220;Keep Percentile&#8221;) for each cow and heifer, helping identify the animals with&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":46,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/split-header","ncst_dynamicHeaderData":"{\"backgroundColor\":\"custombg_one\",\"imageID\":857,\"imageURL\":\"https:\/\/drms.org\/wp-content\/uploads\/2026\/06\/Cornerstone_Cows.jpg\",\"pageIntro\":\"Clear Recommendations on Which Cows to Keep, Breed or Cull\",\"imageAlt\":\"\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"class_list":["post-1844","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/drms.org\/index.php\/wp-json\/wp\/v2\/pages\/1844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drms.org\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/drms.org\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/drms.org\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/drms.org\/index.php\/wp-json\/wp\/v2\/comments?post=1844"}],"version-history":[{"count":15,"href":"https:\/\/drms.org\/index.php\/wp-json\/wp\/v2\/pages\/1844\/revisions"}],"predecessor-version":[{"id":3722,"href":"https:\/\/drms.org\/index.php\/wp-json\/wp\/v2\/pages\/1844\/revisions\/3722"}],"up":[{"embeddable":true,"href":"https:\/\/drms.org\/index.php\/wp-json\/wp\/v2\/pages\/46"}],"wp:attachment":[{"href":"https:\/\/drms.org\/index.php\/wp-json\/wp\/v2\/media?parent=1844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}