Bio

Jena brings nearly 20 years of experience in agriculture and B2B marketing, with a career devoted to supporting livestock producers through clear, effective communication. She grew up on her family’s beef cow/calf farm in northern Wisconsin and earned her B.S. in Marketing Communications from the University of Wisconsin–River Falls. Her professional path has included leadership roles with the Wisconsin Cattlemen’s Association and work at marketing agencies and agricultural cooperatives, focused on animal health, nutrition, and livestock marketing.

At DRMS, Jena leads marketing and outreach, ensuring producers, consultants, and affiliates see the value of DRMS tools and the people behind them. She values being part of a purpose-driven organization grounded in agriculture, research, and service.

Outside of work, Jena enjoys homebrewing and hiking, loves exploring Scandinavian countries and their culture, and stays connected to agriculture through time on the farm.